๐๏ธ Brand Legacy & Social Impact
MAC Cosmetics, founded in 1984 by Frank Toskan and Frank Angelo in Toronto, initially catered to professional makeup artists. The brand's name, Make-Up Art Cosmetics, reflects its artistic roots. In 1998, MAC became a subsidiary of Estรฉe Lauder Companies, relocating its headquarters to New York City. Today, MAC is recognized as one of the top global makeup brands, with over 500 stores worldwide and an annual turnover exceeding $1 billion .
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๐ Inclusivity & Diversity
MAC's founding credo, "All Ages, All Races, All Genders", remains integral to its identity. The brand has consistently championed inclusivity and diversity, offering a wide range of products suitable for all skin tones and types. This commitment is evident in their extensive shade ranges and collaborations with diverse artists and activists .
MAC Cosmetics
๐ Viva Glam Campaign
Launched in 1994, the Viva Glam campaign was designed to raise funds for HIV/AIDS programs. Initially focusing on combating stigma and misinformation, all sales from Viva Glam lipsticks go directly to the MAC AIDS Fund, which supports marginalized and underheard victims globally. Since its inception, the campaign has raised over $520 million and recently expanded its mission to include support for healthy futures and equal rights for women, girls, and LGBTQ communities .
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๐ Iconic Products & Collaborations
๐ฅ Retro Matte Lipstick โ Ruby Woo
One of MAC's most iconic products, the Retro Matte Lipstick in Ruby Woo, is renowned for its vivid blue-red hue and long-lasting formula. This shade has become a staple in many makeup collections and is celebrated for its universally flattering tone.
MAC Cosmetics
๐ง Studio Fix Fluid Foundation
The Studio Fix Fluid Foundation offers buildable coverage with a matte finish, making it a favorite among makeup enthusiasts. Its extensive shade range ensures that individuals of all skin tones can find their perfect match.
๐จ Collaborations with Celebrities
MAC has partnered with numerous celebrities to create exclusive collections. Notably, Kim Petras was named the face of the Viva Glam campaign, celebrating the 30th anniversary of the line and supporting the MAC AIDS Fund .
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๐ฎ๐ณ Shopping MAC in India
๐๏ธ Official Store in Bengaluru
In Bengaluru, you can visit the MAC Shantiniketan store located at Nexus Shantiniketan Mall, Thigalarapalya, Hoodi, Bengaluru. The store is open daily from 11:00 AM to 9:30 PM, offering a wide range of MAC products .
๐ Online Shopping Options
You can purchase MAC products online through:
Official Website: maccosmetics.in
Myntra: myntra.com
Many users have reported positive experiences purchasing MAC products from Myntra, confirming the authenticity of the items .
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๐ Tips for Online Shopping
Check for Discounts: Keep an eye out for seasonal sales and promotional offers on both the official website and Myntra.
Verify Authenticity: Ensure that the seller is authorized and check for genuine product listings to avoid counterfeit items.
Use Virtual Try-Ons: Utilize virtual try-on tools available on the official website to find the right shades and products for your skin tone.
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